Take a close look at 95% of marketing campaigns out there (TV, Radio, Newspapers, Google, Youtube or Facebook), they all have one thing in coming – Screaming at the prospects to Buy, Buy, Buy Now followed by a lengthy explanation of how great their product/services are blah blah blah… 

In this quick guide, I’m going to share with you the single most effective way to quickly 3X, 5X or even 10X the number of leads, appointments and sales you are currently generating in your business.

There are basically three problems that separate struggling businesses from successful business (I’ve been there and it sucks)

Low Traffic: This simply implies not having enough eyeballs to your website and sales pages. In all honesty, with the coming of the internet, there is an endless amount of traffic to tap into. Digital marketing has made it super easy and possible to command any amount of traffic you need. Note that there are over 1.66+ billion Facebook daily users and over 3.5+ billion Google daily searches.

Low Conversion: Assuming you have enough traffic, but not enough leads and sales, then your offer most likely does not resonate with the audience targeted. The key is having a system that consistently generates quality traffic and client conversion strategy, that turns every dollar you spend on advertising (Time and money) into profitable dollars.

Small Or No List: You have a small or inexistent list of prospects and past clients that you can tap into any time and day to generate sales. The money is in the list. (It is worth mentioning that your email list of prospects and customers is the best traffic source ever).

Let’s take a look at the “Prospects Market Composition” and where to find prospects.

As seen in the chart below, in any given market, 3% of prospects are in [BUY MODE]. These prospects are problem aware and desire to solve their problem right NOW. They often use platforms like “Google” and “Bing” to search for answers and solutions to their problem. So, if you are well-positioned as regards SEO (Search Engine Optimisation) OR better still running Ads on these platforms, you stand a better chance of winning the customer.

17% of prospects are in Information Gathering Mode. These are people seeking for a solution but simply try to get various options before they make a purchase. In other words, these are comparing you to your competitors.

20% of prospects are “Problem Aware” but not actively searching for a solution. 

60% of the prospects are not aware of the fact that they have a problem, and not looking for any solutions. But if presented with a compelling offer and taken through the right system, they are most likely to become customers.

While your competitors are struggling to grab a share of the 3% “Buy Now Prospect”, your efforts should be mainly focused on tapping into the 97%. Remember, in business, value is reciprocal, so focus on providing value to the market place and the market will in return the favour in the form of pound and dollars.

“Would you rather get a piece of the 3% or 97%? I guess you will take a share of the 97% all-day-long.”

The Key to 10X your sales and growing any business is based on your ability to take the most unaware prospects that are not even in the market searching for your product/service, have no idea of who you are and what you are selling, and bringing them on a journey that is based on value and stories relatable to them and their emotions hence leading to the mindful conclusion that they can’t do without your product

How you approach prospects in the [Buy Mode-3%] is completely different from how you approach those in the info gathering mode (the 97%).

In order to get tremendous results from the market share above, it is very important to set up a system that Focuses on the following 4 key sections.

                                      ATTRACTION >>> EDUCATION >>> NURTURING >>> ACTION

These 4 key elements do not only bring you the results you want but positions you as an authority figure in your industry. 

An overview of the system we use with all our clients is seen in the diagram below. We have a bespoke system for each client to suit their needs and specific desire

We use a compelling Lead magnet to attract fresh new and quality prospects on several platforms like Facebook, Google, YouTube, Instagram. The traffic source depends on your industry. 95% of our clients use mostly Facebook and Google. Then we use content and email marketing (series of emails and authority content) to educate and nurture the leads. Doing this builds authority and trust. Remember, people do business with people they Know-Like-Trust.

By consistently nurturing and education, they get to know you and get to you build trust.  When the time comes for them to take the “Wallet Action,” They will buy from You and not your competition.


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